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Aside from your social media image selection, the headline is one of the main ways your ad will make an impact (or fail to). Don’t forget that each campaign has a separate budget, so create a social media marketing plan to keep Facebook advertising prices within your comfort zone. While you can’t change your minimum daily spend limit (it’s set at ), you can change your daily ad budget, which ultimately is what really controls the cost of Facebook advertising. Add multiple images to a Facebook PPC ad for extra variety and to test how different images coupled with your ad text perform. Facebook advertising rules dictate that image-based Facebook ads that are set to appear in users’ news feeds won’t get approved if the text takes up more than 20% of the image space. Facebook recommends uploading an image that is 1200x627 pixels for your ads.Images are a powerful tool you can utilize for creating engaging, eye popping Facebook ads. Posts and Facebook PPC ads with images get much higher engagement than those without, as they help your ad or post stand out from a flooded news feed. You can upload up to six images to accompany your ads at no extra cost. Facebook has a grid tool to help ensure that your image ad follows the guidelines, but as Jon Loomer has noted, sometimes you can get around this simply by moving your text around slightly. You’ll be provided with more specific image size recommendations depending on the type of ad you’re creating, but make sure your image is at least 600 pixels wide for appearing in the News Feed.A/B test this technique and see if your clicks improve from the regular auto-generated format. No one’s looking to read the next great American novel in their News Feed. The more you post, the better your chances are of being seen. Insights lets you see your most popular and successful posts in terms of link clicks, shares, and likes.However, do remember to focus on quality over quantity – every post should be of value, not just something thrown quickly together. This data is extremely valuable and ignoring it is like ignoring conversion tracking for Ad Words – it’s just plan silly!When they see the tag, they’ll be more likely to share your post with their fans, multiplying your reach by a ton! Tag conferences you’re attending, businesses whose articles you’re sharing, favorite clients, etc.

The Facebook ad type you go with will depend on what you’re trying to achieve.

Keep the questions simple though – no one feels like filling out the SATs on Facebook. Post information or tidbits they might not find elsewhere. It shows that you care and makes fans feel valued and appreciated – who doesn’t want that? Users’ eyes are drawn to the _________, and getting eyeballs is half the battle. Posts involving inspiring or life-affirming quotes often perform very well. Jump on the meme wagon: Memes work on the same principle as quotes, but with auto meme generators they are easier to create. We create our own PPC memes from time to time and they tend to do well. Sometimes they like it too much, but you might as well have those soapbox speakers benefit you!

Make sure to incorporate a large colorful photo for added attention. Asking for users to provide a caption to an exciting or laugh-worthy photo is another smart strategy to drive interaction and engagement. For an added bonus, attach a photo to your quote – even better, do Pinterest-style image/quote overlay. Ask users to choose option A or option B, with a vote for A as a “Like” and a vote for B as a “Share.” You’ll get some of both and will broaden your post reach and engagement a TON.

You should be using this data to see what you’re doing right, and then do more of it. Deliver shout outs with Facebook tagging: Including tags in your posts is a great way to broaden your exposure, especially when working with other organizations.

If you run a doggy grooming company and are giving away Petco squeaky toys, tag them with an @Petco.




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